YourEntireWholesaleBusiness
AI-ified & Fully Automated.
Wholesail builds your custom wholesale ordering portal in under 2 weeks. Your clients order themselves. Your team stops managing orders by hand. Invoices collect automatically. You own the code. Forever.
per day the average distribution team spends manually entering orders, confirming inventory, and chasing payments
increase in repeat purchase frequency when wholesale clients can place orders through a self-service portal
faster invoice collection when clients can pay online — less time chasing, better cash flow, fewer phone calls
from first call to fully deployed portal — versus 9–12 months for a standard ERP implementation
What changes when you go live.
Orders arrive by phone, email, and voicemail at all hours. Someone types them in manually — and sometimes makes mistakes.
Invoices go out when someone has time. Late payments are chased one by one with phone calls and follow-up emails.
Your catalog is in a spreadsheet. Every client has different pricing and only you know it — or think you do.
You don't know a client is about to leave until they've already switched to a competitor.
Your team spends 3–4 hours every day on order entry, billing questions, and 'where's my order?' calls.
Clients log in and place their own orders any time of day. Every order lands in your dashboard the moment it's placed.
Invoices generate when an order ships. Reminders go out on schedule at Day 25, 30, and 35. You collect 12 days faster on average.
Every client sees their own catalog, their own prices, and their full order history — logged in to their private portal.
Your dashboard flags clients who haven't ordered in 14+ days. You call them before they're gone.
Your team focuses on growing accounts and finding new clients. The portal handles the rest.
You've been quoted $75K and told to wait a year.
There's another way.
NetSuite, SAP, and Acumatica are built for enterprises with IT departments and implementation teams. Independent distributors get quoted $50K–$150K, handed a 9-month project plan, and told to figure it out. Most walk away and go back to spreadsheets. Wholesail exists for those distributors.
What distribution owners say.
“
We were running everything through text messages and a shared Google Sheet. Our rep would spend Sunday nights entering orders for Monday delivery. Now clients order themselves and we just fulfill. I wish we had done this two years ago.
“
The invoice chasing alone was worth the price. We used to have 30–40 day collection cycles because someone had to manually follow up. Now reminders go out automatically and our average collection is down to 18 days.
“
I was skeptical because I've tried software before and it always required months of setup and training. This was live in 11 days. My top 20 accounts were placing orders through the portal within the first week.
See the platform with your brand in 30 seconds.
Enter your website URL. We'll scrape your logo and brand colors, apply them to a live demo portal loaded with sample data, and let you click through every feature — client portal, admin panel, orders, invoicing, and more.
83% of your clients now prefer to order online.
The ones who can't are choosing someone who lets them.
B2B buyers have been trained by Amazon, DoorDash, and every consumer app they use. They expect to place orders at 11pm on a Sunday, see their history, and get a confirmation — without calling anyone. Distributors who don't offer this are losing accounts to the ones who do.
Your portal doesn't just save you time. It's a competitive moat. When your clients can order themselves, reorder in 2 clicks, and pay invoices online — they don't switch. Convenience is stickier than price.
of B2B buyers prefer self-service ordering over sales rep interaction
of B2B buyers would switch suppliers for a better digital ordering experience
more likely to reorder when clients have a self-service portal vs. email/phone
Built specifically for independent wholesale distributors. Not a marketplace. Not a generic B2B tool. If you're a specialty distributor doing $1M–$20M with 2–25 employees, still taking orders by phone or spreadsheet, and you've been scared off by ERP pricing — this is for you.
What's your biggest challenge right now?
Select a pain point below and see exactly what it's costing your business — in hours, dollars, and disconnected tools.
Everything your distribution business needs.
Nothing it doesn't.
Your clients order when they want.
Full product catalog, saved carts, standing orders, and quick reorder. No more phone tag or missed voicemails.
Run your operation from one screen.
Orders, fulfillment, CRM, inventory, pricing, analytics — 25+ pages, one dashboard. Everything in one place.
Get paid faster. On your terms.
Online checkout, Net-30/60/90 invoicing, payment reminders, and overdue escalation — without chasing anyone by phone.
Clients text their order. It shows up in your system.
Clients send a text with what they need. Your system receives it, confirms the total, and routes it to your dashboard. No voicemails.
Your brand, not a marketplace.
A fully branded online catalog your clients can browse and order from. Your domain, your logo — not a marketplace where your competitors are one click away.
Know who to call before they go quiet.
Health scoring, reorder nudges, and lapse detection — so you always know which accounts need attention before they stop ordering.
Reward your best clients.
Points, tiers, referral codes — clients earn credit on every order and redeem it at checkout.
Clients track their own orders.
Real-time tracking pages so clients stop calling to ask 'where's my order?' — and your team stops answering that call.
Never oversell. Never run dry.
Stock levels update as orders come in. Low-stock alerts and batch tracking keep you ahead of what's running low.
Your portal. Your brand. Zero watermarks.
White-label everything: domain, emails, logo. Your clients see your company name — never ours.
Fewer 'quick question' calls to your office.
Clients get product and pricing answers at any hour. Handles common questions and escalates to your team for anything it can't answer.
Create urgency. Drive reorders.
Limited-time releases with instant notifications to your client list. First come, first served.
Three parts. One platform. Everything your distribution business runs on.
One build. One retainer.
The ERP you couldn't afford — replaced.
No more juggling subscriptions. No more duct-taping platforms together. We build your portal, migrate your data, train your team, and keep everything running.
Custom portal built to your exact business, branded to your company, deployed in under 2 weeks.
Direct access to our team. We maintain your portal, make changes when you need them, and keep everything running smoothly.
Want more clients?
We do that too.
Beyond your portal, we offer growth packages to help you find and convert new wholesale clients — powered by our lead intelligence platform.
See who visits your site.
Identify anonymous website visitors by company. Know exactly which prospects are looking at your catalog — even if they never fill out a form.
Know everything about your leads.
Enrich contacts with company size, revenue, industry, and decision-maker info. Build targeted outreach lists from your ideal customer profile.
Find more clients like your best ones.
We analyze your top wholesale accounts and find businesses that match — same size, same industry, same buying patterns.
Turn visitors into wholesale clients.
Capture website visitors, score them automatically, and route qualified leads directly into your portal's CRM — ready for your sales team.
From intake to live portal in under 2 weeks.
Tell us about your company, products, clients, and feature needs. Takes 5 minutes and gives us everything we need to scope your build.
30-minute call to walk through features, discuss branding, review integrations, and get a timeline with investment estimate.
Our team configures your portal — branding, products, pricing, integrations, email templates, and all features. Built on battle-tested infrastructure.
Deploy to production, train your team, invite your first wholesale clients, and activate text message ordering. You're live.
Every feature a modern distributor needs.
Frequently asked questions.
Most portals are fully built and deployed within 10–14 business days from our first call. The intake form and consultation help us move fast — we already know your products, workflow, and feature needs before we start building.
The demo is a live version of the actual portal platform with sample data — not a mockup. When you enter your website, we scrape your logo and brand colors and apply them to the demo so you can see exactly what your clients will experience. You can click through every page: product catalog, client portal, admin panel, order management, invoicing, and more.
Wholesail builds are high-ticket, white-glove engagements. Pricing depends on the features you need, number of product SKUs, integrations, and customization level. We scope everything on the consultation call and provide a clear investment estimate before you commit.
Yes, completely. Your portal is deployed to your own Vercel account, connected to your own database, Stripe account, and domain. You own everything. We also provide full documentation so your team (or any developer) can maintain and extend it.
The core platform includes Stripe (payments & invoicing), Clerk (client authentication), Resend (transactional emails), and Neon (database). Optional add-ons include Bloo.io (text message ordering), Firecrawl (lead enrichment), and Upstash Redis (rate limiting). All integrations are configured during the build — nothing for you to set up.
Absolutely. The portal includes a client claim flow where existing clients can claim their account by verifying their email or phone number. We also support bulk client import from spreadsheets, and automated invitation emails. Most distributors onboard their first 10–20 clients within the first week.
The portal is built to evolve. After launch, we offer ongoing support packages for adding features, adjusting workflows, and scaling. Since you own the code and it's built on standard Next.js / React, any developer can also make changes independently.
Clients send a text with what they need (e.g., '2 cases salmon, 5 lb truffles'). The system matches those items to your product catalog, sends back a confirmation with the order total, and the client replies 'YES' to confirm. The order flows directly into your admin panel — no phone call required.
Your clients get a portal.
Your team gets their time back.
Stop losing orders to missed calls and buried emails. Stop chasing invoices manually. Stop wondering which clients are about to churn. Get a portal that handles all of it.
Tell us about your distribution business.
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.