Wholesail builds custom B2B ordering portals for Washington seafood, wine/spirits, agricultural, specialty food, and tech company supply distributors. Your accounts in Seattle, Spokane, Tacoma, Bellevue, and Olympia order online 24/7 — no phone call, no voicemail, no rep required. Every order lands in your dashboard the moment it’s placed. Live in under 2 weeks.
Washington state is home to the country’s premier seafood, wine, and coffee supply chains — and accounts expect the buying experience to match the product quality.
Seattle’s tech campuses and corporate food programs place large, complex orders across dozens of product categories. Managing those through email and phone means errors and delays that reflect poorly on your operation.
Pacific Northwest seafood distribution is time-critical. Accounts need to know what’s available that day and order before the window closes. Chasing inventory by phone call wastes time everyone on both sides doesn’t have.
Washington wine and spirits accounts — restaurants, retailers, bars across Seattle, Bellevue, and Spokane — each have different pricing arrangements and product access. Managing that manually by rep is error-prone and scales poorly.
Following up on net-30 invoices from agricultural and specialty food accounts across a state this spread out eats hours of calls every week. Western and eastern WA accounts operate on completely different schedules.
Your branded portal gives corporate buyers and tech campus food program managers a clean ordering experience with their specific catalog and pricing. Orders route to your fulfillment board instantly — no manual entry.
Live inventory visibility lets seafood buyers see what’s available in real time. They order from their portal, you get the order immediately, and nothing sits on voicemail past the freshness window.
Each account sees their negotiated pricing and approved catalog automatically. Volume tiers and category rules apply on every order without rep involvement — whether you have 30 accounts or 300.
Invoices generate on shipment. Automated payment reminders go out at Day 25, 30, and 35. You collect on time without making a single collections call — regardless of which side of the Cascades the account is on.
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We distribute Pacific Northwest seafood and specialty agricultural products to restaurants and corporate food programs across the Seattle metro. The time-sensitivity of seafood makes phone ordering a liability — by the time someone calls back, the window is gone. Wholesail’s live inventory and instant ordering changed everything. Accounts check what’s fresh, order in two minutes, and we’re done.
Washington leads the US in seafood processing volume and is among the top wine-producing states — two of the most demanding wholesale distribution categories
per day the average distribution team spends on order entry and follow-up calls
from your first call to a fully deployed, branded portal live for your Washington accounts
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.