Wholesail builds custom B2B ordering portals for toy and game distributors. Independent toy stores, museum shops, and specialty retailers order online — seasonal pre-orders with deposit collection, assortment minimums by account type, and Net-30 billing for established retail buyers. Live in under 2 weeks.
Toy distributors who offer online pre-ordering capture 35% more confirmed holiday season orders than those managing pre-books by phone and email.
Your holiday pre-order window is 8 weeks and you spend the first 4 chasing confirmations by phone and email — half your retail accounts miss the window and you under-order because your committed volume isn't real.
Independent toy stores and museum shops order differently — toy stores want top-sellers in depth, museum shops want thematic assortments by collection — and your reps build custom orders for each one by hand.
New licensed lines and exclusives sell through before your smaller retail accounts can react — they find out on the phone after you're already allocated out and they lose the sale for the season.
Your Net-30 retail accounts have credit limits — but when order season hits, your team manually checks balances before releasing orders, and high-volume periods back up because approval becomes a bottleneck.
Pre-order windows open and close automatically in the portal. Retailers get one link, place their holiday pre-books online, and you see committed volume in real time from day one. No chasing, no spreadsheets, no guessing.
Account-type catalog views and assortment minimums are configured per segment. Museum accounts see curated collection groupings. Toy stores see bestsellers with depth-of-buy guidance. Each account orders from a catalog built for them.
New arrivals and limited-allocation products are published as featured drops in the portal with account-tier visibility controls. Priority accounts see and claim allocation before general availability opens.
Credit limit checks happen automatically at checkout. Accounts over their limit see their available credit and can't submit orders that exceed it. No manual approval queue during your busiest weeks.
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Holiday pre-orders used to be a month-long scramble of emails and callbacks. We'd close the window still not sure if half our accounts were in. The portal opened and accounts just ordered — we hit 90% of our pre-book targets in the first two weeks. And the credit limit check at checkout alone saved us from three accounts that would have overextended in Q4.
Practical guides for distribution operators. No fluff, no spam.
more confirmed holiday pre-orders captured by toy distributors offering online pre-booking vs. phone and email management
accounts for over 60% of annual revenue for the average specialty toy distributor — making pre-order confirmation the most important operational process of the year
from your first call to a fully deployed, branded portal live for your independent toy store, museum shop, and specialty retail accounts
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.