Wholesail builds custom B2B ordering portals for specialty food importers, artisan food distributors, and premium grocery suppliers. Your accounts browse your catalog, place orders, and track deliveries without calling a rep. New arrivals and seasonal items push to your portal automatically. Live in under 2 weeks.
Specialty food buyers expect a curated discovery experience — not a 40-page PDF emailed monthly.
Your catalog is a PDF or a spreadsheet that buyers skim once and file away — new products go unnoticed.
Communicating new arrivals means emailing 80 accounts and hoping the right buyer reads it.
Specialty items carry different pricing for different account tiers — and reps are quoting inconsistently.
Verbal orders for specialty items lead to SKU errors that damage relationships with your best accounts.
Your portal surfaces new arrivals, seasonal picks, and curated collections every time a buyer logs in.
New arrival spotlights publish to your portal instantly. Buyers discover and order in the same session.
Per-account pricing is set at the portal level. Every buyer sees the correct price, every time.
Written, confirmed orders with product photos and SKU details eliminate substitution errors completely.
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Our buyers are food professionals — they want to discover, research, and order on their own timeline. Wholesail gave them that. Our average order value went up 40% in the first two months because buyers were actually browsing the catalog instead of just calling for the same five items.
Practical guides for distribution operators. No fluff, no spam.
more SKUs ordered per session when specialty buyers have a self-service portal vs. rep-driven sales
of specialty food distributor revenue growth comes from existing account upsells
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.