Wholesail builds custom B2B ordering portals for restaurant equipment distributors, commercial kitchen suppliers, and foodservice equipment wholesalers. Restaurant owners and kitchen managers order replacement parts, smallwares, and new equipment online — per-account pricing, financing options, and service documentation included. Live in under 2 weeks.
A broken piece of kitchen equipment costs a restaurant $500–$2,000 per day. Speed of ordering is everything.
When equipment breaks down, restaurant managers call your emergency line — but your office is closed and the order waits until morning.
Commercial kitchen equipment catalogs are massive and complex, and navigating them over the phone leads to wrong parts ordered and returns that cost everyone time.
Multi-unit restaurant groups have different pricing for each location, and your reps manage pricing manually across dozens of accounts.
Service manuals, warranty documents, and installation guides have to be emailed separately with every equipment purchase — and they get lost in inboxes.
Replacement part orders can be placed 24/7 through the portal. Emergency orders placed after hours are queued for first-thing-morning fulfillment automatically.
Equipment and parts are searchable by unit model, part number, and category. Compatibility is visible before the order is placed — wrong parts don't get ordered.
Per-account pricing for chains and multi-unit operators is configured in the portal. Every location sees their correct pricing at checkout.
Service documentation attaches automatically to the order and the account record. Operators can find their manuals anytime in their portal account.
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Our fryer went down at 10pm on a Friday. I found the replacement part on the portal in two minutes, placed the order, and it was there Saturday morning. Before this portal existed, I would have been on the phone with an emergency line and crossing my fingers. This paid for itself the first week.
Practical guides for distribution operators. No fluff, no spam.
of restaurant equipment failures occur outside of normal business hours
average daily revenue loss for a restaurant when critical equipment is down
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.