Wholesail builds custom B2B ordering portals for produce and dairy distributors. Grocery stores, restaurants, and institutions order directly from your catalog — updated daily with what's in stock. Automated cutoff times, delivery routing, and invoice generation. Live in under 2 weeks.
Produce and dairy buyers make purchasing decisions early — most before 8am. Are you reachable then?
Your team manually updates availability every morning and then starts calling accounts — by the time you reach them, half have already bought elsewhere.
Early morning orders come in through text, phone, and email — and someone has to consolidate all of it before the trucks roll.
Short shelf lives mean every miscommunication is a loss — wrong quantities ordered, wrong items shipped.
Pricing changes daily based on market conditions, and communicating that to 50 accounts is a nightmare.
Daily inventory updates publish to your portal before your accounts start their day. They order directly — no call required.
All orders land in one portal, organized by delivery route and cutoff time. Your dispatch is clean every morning.
Written, confirmed orders with timestamped PDFs eliminate verbal order errors. Disputes disappear.
Update pricing in your portal and every account sees the current rate at checkout — automatically.
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We had drivers calling accounts at 5am trying to collect orders before leaving the warehouse. Now accounts place orders the night before in the portal, and our drivers have a printed route sheet waiting for them when they arrive.
Practical guides for distribution operators. No fluff, no spam.
of produce buyers at restaurants and grocery stores place orders before 9am
of produce is wasted due to miscommunication and manual order entry errors
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.