Wholesail builds custom B2B ordering portals for New York specialty food, produce, and beverage distributors. Your accounts order online 24/7 — no phone call, no voicemail, no rep required. Every order lands in your dashboard the moment it’s placed. Live in under 2 weeks.
New York City alone has 25,000+ food service accounts — the most competitive wholesale market in the country.
New York restaurants buy from 8 different suppliers. The one who makes ordering easiest gets the most wallet share. Right now that might not be you.
NYC food service accounts expect the same digital experience from their distributors that they get from their POS and payroll software. Phone ordering feels outdated.
A specialty food account on the Upper West Side and a Midtown deli have completely different pricing, minimums, and delivery windows. Managing this manually is error-prone.
Manhattan delivery windows are tight and unforgiving. An order that comes in late because a voicemail wasn’t checked means a missed drop.
Your branded portal becomes the easiest way to order. Accounts log in, reorder their usuals, and check out in under 3 minutes.
Your portal matches the experience your accounts expect — clean, fast, self-service. Account managers stop being order takers.
Each account sees their own pricing, delivery window, and minimum order rules — automatically. No custom quoting required.
Orders placed online by your cutoff time route immediately to your fulfillment team. No missed orders from late voicemails or unread emails.
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We distribute imported specialty foods to about 90 restaurants and specialty retailers across Manhattan and Brooklyn. The competition here is brutal — every supplier is fighting for the same accounts. Wholesail gave us a portal that makes us look and feel like a much bigger operation. Our accounts order on their own schedule, our rep spends time on growth, and we’re closing more accounts than we lose now.
food service accounts in New York City alone — the most competitive wholesale market in the United States
per day the average distribution team spends on order entry and follow-up calls
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.