Wholesail builds custom B2B ordering portals for Michigan auto parts, food/beverage, industrial supply, and building materials distributors. Your accounts in Detroit, Grand Rapids, Lansing, Ann Arbor, and Flint order online 24/7 — no phone call, no voicemail, no rep required. Every order lands in your dashboard the moment it’s placed. Live in under 2 weeks.
Michigan is home to the most concentrated manufacturing supply chain in North America — and your accounts expect a buying experience that matches that pace.
Auto parts and industrial supply accounts in Detroit, Flint, and Lansing place repeat orders constantly. Managing those by phone or email means your reps spend all day on order entry instead of growing accounts.
Michigan’s Great Lakes food distributors work with hundreds of grocery, restaurant, and food service accounts spread across a wide geographic area. Coordinating order windows by phone for each route is a logistics nightmare.
Building materials and agricultural supply accounts need accurate pricing across dozens of SKUs, seasonal promotions, and volume tiers. Manual quoting means errors — and errors cost you the account.
Following up on net-30 invoices from 60+ Michigan accounts means hours of calls each week. Accounts that stretch to net-45 quietly hurt your cash flow.
Your branded portal lets production managers and shop buyers reorder parts and supplies in under two minutes. Standing orders handle the weekly regulars automatically.
Every account orders online on their own schedule. Your dashboard aggregates orders by route and delivery day so your drivers are never guessing what to load.
Each account sees their negotiated pricing automatically. Volume tiers and seasonal rules apply on every order without a rep touching it.
Invoices generate on shipment. Automated payment reminders go out at Day 25, 30, and 35. You collect faster without making a single collections call.
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We distribute food and beverage to about 90 restaurants and grocery accounts across metro Detroit and Grand Rapids. Our reps were spending most of their day fielding reorder calls and fixing order mistakes. Wholesail changed that completely — accounts log in, reorder in two minutes, and we actually get to focus on new business again.
Michigan ranks among the top 10 US states for wholesale distribution revenue, driven by manufacturing and auto supply chain volume
per day the average distribution team spends on order entry and follow-up calls
from your first call to a fully deployed, branded portal live for your Michigan accounts
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.