Wholesail builds custom B2B ordering portals for hardware and tool distributors. Contractors, hardware stores, and trade accounts order online around the clock — part-number search, quantity-break pricing, and Net-30 terms built in. Live in under 2 weeks.
60% of contractor orders happen outside normal business hours. Distributors with an online ordering portal capture that volume. Those without it lose it to the nearest competitor with a website.
Contractors call in orders with part numbers you have to look up, verify, and manually enter — three times a day.
Your volume pricing is different for every account — hardware stores get one price, large contractors get another, and one-off buyers get list price.
A big GC is running 12 jobs and needs standing orders for consumables delivered to three different job sites.
You're extending Net-30 to 80 trade accounts and tracking payment manually in a spreadsheet that's always six days behind.
Accounts search by part number or product name directly in the portal. They add to cart themselves. You confirm and ship. No lookup, no transcription.
Per-account pricing tiers are locked to each buyer's login. The right price shows up automatically. No reps needed to quote what's already configured.
Multi-location account management lets one GC company order for multiple job addresses from a single login. Standing orders replenish on their schedule.
Payment terms are configured once per account and automated. Invoices generate on shipment. Overdue alerts fire automatically so nothing slips off your radar.
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Our biggest contractor accounts were calling us before 6am and leaving voicemails with their orders. We were losing jobs to suppliers with websites. After launching with Wholesail, our top 10 accounts now order online — and our average order value went up because they're not rushing through a phone call.
Practical guides for distribution operators. No fluff, no spam.
of contractor orders happen outside normal 9-to-5 business hours
average increase in order value when trade accounts order online vs. phone
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.