Wholesail builds custom B2B ordering portals for frozen food distributors — IQF proteins, frozen appetizers, ice cream, and ready-to-heat meals. Restaurants and retailers order online with cold-chain cutoffs enforced automatically. Standing orders auto-replenish. Live in under 2 weeks.
The average frozen food distributor loses 3–5 hours per week to phone orders that miss cold-chain cutoffs. That ends when you launch.
Accounts call in orders after your refrigerated truck has already left — then blame you for the short ship.
Managing weekly standing orders for frozen proteins across 60 accounts takes your reps half the morning.
Your catalog has 400 SKUs split between fresh, ambient, and frozen — and accounts order from all three in one call.
Net-30 billing on frozen products means you're funding your clients' inventory while managing cold storage costs.
Order cutoff times are enforced automatically in the portal. No order placed after 2pm ships same day. No exceptions, no arguments.
Frozen standing orders replenish on your schedule. Accounts confirm or adjust in 30 seconds. Your reps spend time on new business, not repeat admin.
Catalog categories group by temperature zone. Accounts browse and order across all categories in one clean session. One order, one invoice.
Per-account payment terms are configured once and automated forever. Overdue alerts go out before you have to make an awkward call.
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We had accounts calling at 11pm to place frozen orders for next-day delivery. The portal stopped that overnight. Cutoffs are enforced, standing orders run themselves, and I stopped getting calls on nights and weekends.
Practical guides for distribution operators. No fluff, no spam.
of frozen food distributors still process orders manually by phone or fax
per week the average frozen food rep spends on manual order entry
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.