Wholesail builds custom B2B ordering portals for frozen dessert distributors — ice cream, gelato, sorbet, frozen novelties, and frozen dessert components. Restaurants, cafes, and food service accounts order online with cold-chain cutoffs enforced, standing orders automated, and Net-30 billing handled without manual tracking. Live in under 2 weeks.
Frozen dessert distributors spend an average of 6 hours per week managing order timing around cold-chain delivery windows. An ordering portal with automated cutoffs eliminates that entirely.
Restaurants call in frozen dessert orders after your cold-chain delivery cutoff, then argue when they don't receive next-day delivery.
Your premium gelato accounts order the same 8 flavors every week — and still call every single Monday to place the same order.
Summer is your peak season and you can never predict demand — you either over-order and face spoilage or under-order and lose accounts to competitors.
Premium ice cream and artisan gelato commands premium pricing — but your reps quote different prices to different accounts and billing disputes follow.
Cutoff times are enforced automatically in the portal. No order past 1pm ships next day. The system tells the account the next available delivery window at checkout.
Standing orders auto-generate on each account's schedule. Accounts confirm in one tap. Your reps focus on selling new accounts, not servicing the same standing calls.
Seasonal featured promotions in the portal drive pre-orders for summer lines. You see committed volume weeks out and plan inventory with real numbers.
Per-account pricing is configured once and locked at the portal level. Every account sees their exact price. Invoices match what was ordered. No disputes.
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We were getting calls at all hours about frozen dessert orders — and then complaints when deliveries didn't match what we thought was ordered. The portal fixed both at once. Cutoffs are automatic, standing orders run themselves, and invoices are never a surprise.
Practical guides for distribution operators. No fluff, no spam.
per week the average frozen dessert distributor spends managing cold-chain order timing
increase in summer peak season order volume with seasonal portal promotions
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.