Wholesail builds custom B2B ordering portals for specialty food, produce, dairy, and beverage distributors. Your clients order online 24/7 — no phone call, no voicemail, no rep required. Every order lands in your dashboard the moment it's placed. Live in under 2 weeks.
73% of food & beverage distributors still take orders by phone or email. That changes when you launch.
Clients call in orders during the day — or worse, after hours — and someone has to write it down and enter it by hand.
Pricing varies by account, season, and product category. Mistakes happen when reps quote from memory.
Clients call to ask what's in stock, what's on promo, and when their last delivery was. Each call is 5–10 minutes.
Invoices go out when someone has time. Following up on late payments means more phone calls and more time lost.
Clients log in and place their own order any time. It appears in your admin panel the moment it's submitted.
Each client sees only their pricing tier. Volume discounts and category rules apply automatically on every order.
Clients check their own order history, view live inventory, and see active promotions inside their portal.
Invoices generate when orders ship. Reminders go out automatically at Day 25, 30, and 35. You collect faster.
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We were running everything through text messages and a shared Google Sheet. Our rep would spend Sunday nights entering orders for Monday delivery. Now clients order themselves and we just fulfill. I wish we had done this two years ago.
of food & beverage distributors still take orders by phone or email
per day the average distribution team spends on order entry and follow-up calls
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.