Wholesail builds custom B2B ordering portals for Florida seafood, produce, and specialty food distributors serving the hospitality market. Your accounts order online 24/7 — no phone call, no voicemail, no rep required. Every order lands in your dashboard the moment it’s placed. Live in under 2 weeks.
Florida has over 47,000 food service establishments — the 3rd highest concentration in the US.
Florida hotels and resorts run 24/7 and their procurement teams order at all hours. Your business hours don’t match their schedule.
Seasonal surges in tourist markets mean order volume spikes with no warning. Your reps get overwhelmed and orders get missed.
Florida’s seafood, produce, and specialty food markets have tight freshness windows. Delayed ordering communication means delivery problems.
Following up on invoices from 60+ hospitality accounts spread across Miami, Orlando, and Tampa takes hours every week.
Your portal takes orders around the clock. A resort in Miami Beach can submit their order at 2am and it’s waiting in your dashboard when your team arrives.
Accounts order online and your admin dashboard shows every order the moment it’s placed. Volume peaks don’t overwhelm your team.
Orders route immediately to fulfillment. Cutoff times enforce themselves automatically. Your delivery windows are protected.
Invoices generate on shipment. Automated reminders go out at Day 25, 30, and 35. Accounts pay online. Collections happen without calls.
“
We supply fresh seafood to about 70 restaurants and hotel kitchens across Miami-Dade and Broward. The hospitality market here is non-stop — procurement people order at midnight, weekend mornings, whenever they realize they’re short. Wholesail handles all of that without waking anyone up on our end. Every order is there in the morning, organized, ready to pick. It’s transformed how we run fulfillment.
food service establishments in Florida — the 3rd highest concentration of hospitality accounts in the United States
per day the average distribution team spends on order entry and follow-up calls
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.