Wholesail builds custom B2B ordering portals for flooring distributors. Contractors, interior designers, and retail flooring accounts order online — with complex SKU management (roll dimensions, box counts, room estimates), per-account contractor pricing, and Net-30 billing all handled automatically. Live in under 2 weeks.
Flooring distributors managing complex SKU variants (roll/box/sqft) by phone spend an average of 8 hours per week clarifying order specifications and correcting miscommunications.
Contractors call in orders specifying square footage, but your system only tracks by box or roll — your team manually converts every order and mistakes get cut into the job site.
You have three contractor tiers, two designer discount levels, and retail pricing — and your reps quote different rates depending on who picks up the phone.
Big commercial jobs require dye lot matching across multiple rolls — contractors don't know to ask, and you find out the order is wrong after it ships.
Your showroom accounts run out of sample inventory and call your office to request restocks — the same 12 samples, every 6 weeks, by phone.
The portal lets accounts order by square foot, box, or roll — your configured conversion logic handles the math automatically. Orders arrive in exact units you actually fulfill.
Per-account pricing is configured once at the portal level. Contractors see their tier price. Designers see their program price. No reps involved, no discrepancies, no disputes.
Dye lot and run number fields are required at checkout for commercial quantities. Accounts capture the matching requirement before the order is placed, not after delivery.
Sample and swatch replenishment runs as a standing order on each showroom account's schedule. They get automatic restock alerts and confirm in a single click.
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We were manually converting square footage to boxes on every contractor order — and we still got it wrong enough to cause real problems on job sites. The portal does the conversion automatically, captures dye lot requirements upfront, and our contractor accounts actually prefer ordering this way. Returns are down and our order desk has time to do something other than math.
Practical guides for distribution operators. No fluff, no spam.
per week the average flooring distributor spends clarifying SKU specifications and correcting order miscommunications by phone
of commercial flooring order errors originate from unit-of-measure mismatches between contractor request and distributor fulfillment
from your first call to a fully deployed, branded portal live for your contractor and retail accounts
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.