Wholesail's standing order system lets your accounts set up their own recurring order schedule. They place it once. It runs automatically. Every order appears in your fulfillment dashboard on time, without a phone call, without a rep, without manual entry. Live in under 2 weeks.
The average food distributor has 60–70% of weekly volume on standing or recurring orders.
A restaurant orders the same 15 items every Tuesday. Your rep takes the call, writes it down, and enters it manually. This happens every single week without variation.
When a rep is sick, on vacation, or just busy, standing orders get missed or delayed. The account calls to ask where their order is.
Accounts call to add a one-time item to their standing order. This is an interruption for your team every time it happens.
Tracking which accounts have standing arrangements, what they're getting, and when it runs lives in a spreadsheet or in someone's head.
The account sets up their standing order once. It runs on their schedule automatically and appears in your fulfillment dashboard without anyone touching it.
Standing orders are independent of your reps. They run on schedule whether your rep is in the office or not. Accounts never wonder where their order is.
Accounts log into their portal, add to or modify their standing order themselves, and submit. No call required.
Every standing order is visible in your admin dashboard — schedule, items, account, and last-run status — all in one place.
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About 65% of our weekly order volume was the same accounts ordering the same things. Our rep was spending half her week re-entering orders that didn't change. Wholesail's standing order feature automated all of that. Those orders just show up in our dashboard now. She uses that time to actually sell. We've grown the account base 30% since we launched and didn't need to hire anyone.
of weekly order volume at the average food distributor is standing or recurring orders placed by the same accounts
per day the average distribution team spends on order entry and follow-up calls
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.