Wholesail scores every account by recency, frequency, and spend — automatically, every day. At-risk accounts surface in your dashboard before they go quiet. Your team stops finding out about lost accounts after the fact and starts catching them while there's still time. Live in under 2 weeks.
The average distributor loses 15–20% of accounts per year to silent churn — no cancellation, they just stop ordering.
One of your best accounts hasn't ordered in 28 days. You don't know because nothing flagged it. By the time you find out, they're buying from someone else.
You have 80 accounts. You can't monitor all of them manually. Your attention goes to whoever called last — not necessarily whoever needs it most.
When an account's order size starts shrinking — they're splitting their spend with a competitor — you don't notice until the account is half gone.
Your rep knows intuitively which accounts feel healthy and which feel shaky. But intuition doesn't scale, and reps leave. That knowledge leaves with them.
Wholesail flags every account that goes past their normal ordering cadence. You see it in your dashboard before it becomes a lost account.
Every account gets a health score based on recency, frequency, and spend. Your dashboard surfaces the accounts that need attention today.
Declining spend trends trigger alerts. You see the early warning sign when order sizes start dropping, not 3 months later when the account is mostly gone.
Account health is quantified and visible to everyone on your team. New reps inherit the same insight the day they start.
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We lost three accounts last year that we didn't even realize were slipping. They just quietly stopped ordering and we didn't notice for 6 weeks in each case. By then they had a relationship with another supplier. With Wholesail's health scoring, we can see any account that's gone quiet for more than 2 weeks. We've reached out and saved 4 accounts this quarter alone that we would have lost without the alert.
of accounts the average wholesale distributor loses per year to silent churn — no cancellation, they just stop reordering
per day the average distribution team spends on order entry and follow-up calls
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.