Wholesail builds a branded B2B ordering portal for your distribution business. Every account gets their own login, sees their own pricing, and can place orders 24/7 without calling your team. Live in under 2 weeks.
B2B buyers complete 70% of their research online before contacting a sales rep. (Gartner, 2024)
Your best accounts want to place orders at 9pm when they're doing end-of-night inventory. Your office is closed. They write it down and call tomorrow.
Your rep emails a price list PDF to every new account. The PDF is already out of date by the time they open it.
When a new product lands in the warehouse, you send a group email. Most accounts miss it. The good stuff sells before word gets out.
You don't know if an account is looking at your catalog, considering a competitor, or just waiting for someone to follow up.
The portal is open 24/7. Accounts browse your catalog, build their order, and submit from their phone, anywhere, any time. You see it in the morning.
Every account logs into their private portal and sees their exact pricing — always current, always specific to their account level.
New arrivals and featured promotions appear on portal login. Every account sees it the day it's live.
You see which accounts logged in, what they browsed, and which ones haven't ordered in 30+ days. Rep outreach is triggered by data, not guesses.
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I was skeptical that our restaurant accounts would actually use a portal. Within 90 days, 80% of our order volume was coming through digitally. The accounts that adopted it fastest were also our highest spenders — they just wanted the convenience.
of B2B buyers complete their research online before contacting a sales rep
faster account growth for distributors with online ordering portals vs. those without
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.