Wholesail builds custom B2B ordering portals for craft supply distributors, art material wholesalers, and hobby product companies. Independent craft stores and art supply retailers browse your full catalog online — searchable by category, brand, and medium. Per-account pricing, seasonal promotions, and net-30 billing included. Live in under 2 weeks.
Independent craft retailers carry thousands of SKUs. Help them find and reorder what sells without picking up a phone.
Store owners call in orders by reading product names out of a 200-page print catalog, and your reps spend hours on the phone navigating it alongside them.
Seasonal product launches — holiday collections, back-to-school, seasonal kits — require sending updated catalogs and following up to see if anyone saw them.
Each retailer has a different pricing tier based on volume and terms, and reps quote manually and correct invoices after orders come in.
Busy store owners only have time to place orders after their store closes, but your phone lines are shut and they have to wait until the next day.
Store owners search the full catalog by category, brand, or keyword in seconds. They find exactly what they need and add it to cart without a call.
New seasonal arrivals and featured collections publish to every account's portal automatically. Retailers see new products the moment they log in.
Per-retailer pricing is configured per account. The price shown in the portal is the price on the invoice — no quoting, no corrections.
The portal is available 24/7. Store owners browse and place orders after hours from their phone without waiting for your office to open.
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I used to call in my order every month and spend 45 minutes on the phone going through the catalog with a rep. Now I open the portal after we close on Sunday night, search for what I need, and have it submitted in 15 minutes. I order more often because it's so easy.
Practical guides for distribution operators. No fluff, no spam.
of independent craft and hobby retailers report catalog complexity as the top ordering friction with their distributor
per order the average craft supply rep spends helping accounts navigate large phone-based catalogs
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.