Wholesail builds custom B2B ordering portals for specialty coffee roasters, tea importers, and beverage distributors. Cafes and retailers order online — no call, no text, no rep required. Standing orders auto-replenish weekly. Live in under 2 weeks.
Most coffee distributors handle 60–80% of their order volume over the phone. That ends when you launch.
Cafes call or text your reps before opening to place standing orders — every single week.
When your seasonal espresso or single-origin drops, you're sending a group text to 60 accounts.
Every account pays a slightly different price, and your reps have to remember who gets what.
Invoice disputes drag on because the account swears they only ordered two bags, not four.
Standing orders auto-replenish on a schedule your accounts control. No call required.
New arrivals and seasonal SKUs publish instantly to your portal. Accounts see them when they log in.
Per-account pricing is locked in at the portal level. The right price shows up automatically.
Every order is timestamped and confirmed in writing. No more he-said-she-said on deliveries.
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We were running our entire business on group texts and a shared Google Sheet. The first week after launching our Wholesail portal, three accounts placed standing orders without ever calling us. That alone paid for it.
Practical guides for distribution operators. No fluff, no spam.
of specialty coffee distributors still process orders manually
per week the average coffee rep spends manually entering standing orders
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.