Wholesail builds custom B2B ordering portals for candy and confectionery distributors. Specialty retailers, gift shops, and food service accounts order online — seasonal pre-orders, standing replenishment, and per-account pricing all in one place. Live in under 2 weeks.
The average confectionery distributor sees 3–4 seasonal demand spikes per year. Distributors with a portal close 35% more pre-season orders than those still working the phone.
Every Halloween and Valentine's Day you're flooded with calls and can't tell who's confirmed versus still shopping around.
You have 500+ SKUs across premium chocolate, seasonal candy, novelty, and bulk — and accounts expect you to know what they usually order.
Gift shops and specialty retailers need case quantities, assortments, and custom minimums — and they all need something slightly different.
Tracking who's on Net-30 vs. Net-60 across 80 accounts during peak season is a billing nightmare.
Accounts pre-order seasonal lines through the portal. You see confirmed volume weeks out — not guesses, real orders with payment terms attached.
Every account's order history is one click away. Reorder from last Easter in 30 seconds. Your reps aren't running lookup for clients — the portal handles it.
Per-account MOQs and case configurations are locked to each buyer's profile. Every account sees their rules, not a generic catalog.
Payment terms are configured once per account and automated. Invoices generate on shipment. Overdue alerts go out automatically so nothing slips.
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We'd lose track of who actually confirmed their Halloween orders every year. With Wholesail, every order is confirmed in writing the moment it's placed. I can see exactly what's coming in for October in August. It changed how we plan production.
Practical guides for distribution operators. No fluff, no spam.
of confectionery distributors manage seasonal pre-orders manually
more pre-season orders confirmed when accounts can self-serve pre-orders online
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.