Wholesail builds custom B2B ordering portals for California wine, produce, specialty food, and beverage distributors. Your accounts order online 24/7 — no phone call, no voicemail, no rep required. Every order lands in your dashboard the moment it’s placed. Live in under 2 weeks.
California has the largest wholesale distribution market in the US — and the highest competition for every account.
Wine, produce, and specialty food accounts in California have 5 distributors competing for every order. The one who makes it easiest to buy wins.
California’s restaurant and retail market is 24/7. Orders come in at 11pm from San Francisco, 6am from LA. Your team can’t cover it all.
Seasonal pricing, organic premiums, and region-specific promotions make manual quoting a full-time job. Mistakes cost you accounts.
Following up on invoices from 80+ California accounts means hours of calls each week. Net-30 accounts stretch to Net-45.
Your branded portal makes ordering from you easier than calling anyone else. Accounts log in, reorder, and you’re done.
Your portal takes orders around the clock. Every order routes to your dashboard the moment it’s placed — no rep required.
Each account sees their negotiated pricing automatically. Seasonal rules and category tiers apply on every order without rep involvement.
Invoices generate on shipment. Automated reminders go out at Day 25, 30, and 35. You collect faster without making a single call.
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We distribute specialty and artisan foods to about 120 restaurants and retailers across the Bay Area. Before Wholesail, half our orders came in as texts or voicemails and someone had to decode them Monday morning. Now every account has their own portal with their pricing built in. Order errors went to basically zero and our rep is doing actual selling instead of order entry.
California is the largest wholesale distribution market in the United States by volume and revenue
per day the average distribution team spends on order entry and follow-up calls
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.