If you're a food service distributor searching for ordering software, you may have come across Ordermark in your research. It's worth addressing directly: Ordermark is designed for restaurants receiving consumer orders from delivery apps, not for distributors supplying restaurants with product. These are opposite sides of the food supply chain, and the tools are built for completely different problems.
What Ordermark Does
Ordermark — now rebranded as Nextbite — is a platform that helps restaurants manage inbound consumer delivery orders from multiple third-party apps: DoorDash, Uber Eats, Grubhub, Postmates, and others. A restaurant using Ordermark gets a single tablet or printer that aggregates all their delivery orders in one place instead of having to monitor four different tablets simultaneously.
This solves a real operational problem for restaurants: managing the chaos of multiple delivery app orders during a dinner rush. If you own or operate a restaurant, Ordermark is relevant. If you supply restaurants with food, it has nothing to do with your business.
The Supply Chain Confusion
The confusion arises because distributors and restaurants are both part of the food service supply chain — but they're on opposite ends of the B2B relationship. A food service distributor sells cases of produce, protein, dry goods, and specialty products to restaurants on a weekly or bi-weekly basis. That transaction is:
- B2B, not B2C
- Billed on Net terms (Net-30, Net-60), not paid at the time of delivery
- Managed through a supplier-buyer relationship with negotiated pricing
- Placed by a purchasing manager, chef, or owner — not a consumer
Ordermark operates in the restaurant-to-consumer delivery space. It has no features for, and no connection to, the supplier-to-restaurant ordering relationship. If you're a distributor looking for software to help your restaurant accounts order from you — Ordermark is not in the same category of tool.
What Food Service Distributors Actually Need
A food service distributor with 30 restaurant accounts needs a fundamentally different set of tools:
- A branded portal where each restaurant account logs in and places orders from your catalog
- Per-account pricing that reflects the negotiated rates for each restaurant relationship
- Net-30 or Net-60 billing with automated invoice generation
- Standing orders that automatically generate recurring weekly or bi-weekly orders for accounts that order the same product mix every cycle
- SMS ordering for chefs and owners who want to text their order instead of using a browser
- A CRM that tracks each account's order history, outstanding balance, and communication
These are the features Wholesail provides. They're designed around the supplier-to-buyer relationship, not the restaurant-to-consumer relationship.
Where the Lines Blur
There's one scenario where the categories can blur: a food producer that both supplies restaurants wholesale and also sells direct to consumers through delivery apps. In that case, you might have a legitimate use for both types of tools — Ordermark for the consumer delivery side and Wholesail for the wholesale B2B side. But they'd be solving separate problems, not competing for the same need.
For pure wholesale distributors — businesses whose entire revenue comes from selling product to business buyers on Net terms — Ordermark is simply not the right category of tool.
Finding the Right Software Category
When evaluating software for your distribution operation, the most important filter is whether the tool is built for the B2B supplier-to-buyer relationship. That means per-account pricing, Net terms billing, an ordering portal your accounts log into, and operational tools for your fulfillment team. Wholesail checks all of those boxes because it was built by and for the wholesale distribution use case — not for the consumer food delivery space.