OrderEase is a B2B ordering platform with roots in the Canadian food and consumer goods market. It offers a cloud-based wholesale ordering system aimed at helping suppliers and distributors move buyers online. Wholesail serves a similar need — but with a different approach, build process, and vertical focus. Here's how the two compare.
Approach to Setup and Customization
OrderEase operates as a self-serve SaaS platform — you sign up, configure your account, and build out your catalog and account structure yourself. For distributors with dedicated tech resources, this provides control. For distributors without a dedicated admin, the setup can be time-consuming and the ongoing maintenance burden falls on your team.
Wholesail is built for you. We configure your portal — branding, product catalog, account structure, pricing tiers, billing terms — before you launch. Your team doesn't need to manage a CMS or spend hours configuring pricing rules. We build it, you review it, and you launch it. Total time from first call to live portal: under 2 weeks.
Vertical Focus
OrderEase has historically served the food, grocery, and consumer goods market well, with particular strength in the Canadian market. Wholesail is built for the full North American distribution spectrum — food and beverage, wine and spirits, industrial supply, specialty food, beauty, auto parts, and more. If you distribute outside of food and consumer goods, Wholesail covers your vertical.
Invoicing and Payment Collection
Both platforms handle order capture. Wholesail includes Stripe-powered invoicing and online payment collection as a core feature — your accounts can pay invoices directly in the portal, and automated Net-30/60 payment reminders go out without any manual action. This turns your ordering portal into an accounts receivable tool, not just an order capture tool.
Admin Dashboard
Wholesail's admin dashboard includes a fulfillment board, CRM, and revenue analytics designed specifically for distribution operations. The fulfillment board shows every order in your pipeline, organized by status and delivery route. The CRM tracks account activity, order history, and notes. For distribution businesses looking to consolidate tools, this reduces the number of separate systems required.
Pricing
Both platforms charge monthly subscription fees. Wholesail's pricing is designed for independent and mid-size distributors — flat monthly rates with no transaction fees or commissions. As your order volume grows, your cost per order decreases. Compare both carefully based on your expected order volume and the features you'll actually use.