Wholesail builds custom B2B ordering portals for beauty product distributors, cosmetics wholesalers, and professional salon supply companies. Salons and boutiques order from their branded portal — per-account pricing, minimums, and brand restrictions enforced automatically. Live in under 2 weeks.
Most beauty distributors manage reorders over text and email. One wrong SKU ships and the account churns.
Salons text orders with product names, not SKUs — and your team has to guess which shade or size they mean.
Certain brands can only be sold to licensed professionals, but you're enforcing that manually on every order.
Seasonal collections launch and your reps are individually notifying each account — an inefficient, inconsistent process.
Per-account minimums and promotional pricing are tracked in spreadsheets your reps may or may not check.
Every order placed in your portal includes the exact SKU, shade, and size. No interpretation required.
Brand and SKU restrictions are locked per account. Unlicensed buyers simply don't see restricted items.
New collections publish to your portal on launch day. Every eligible account sees them simultaneously.
Minimums and promo pricing are set in your portal and enforced automatically at checkout every time.
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We were shipping wrong shades constantly because salons were texting 'the red one' or 'that new foundation.' Since launching our Wholesail portal, we've had exactly zero SKU errors. Salons pick from photos with the exact variant listed — it's foolproof.
Practical guides for distribution operators. No fluff, no spam.
of beauty distributors report order entry errors as their top operational challenge
average annual revenue lost per account from misrouted or misread beauty orders
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.