Wholesail builds custom B2B ordering portals for artisan bakeries, specialty food producers, and baked goods distributors. Restaurants and retailers place next-day orders online — no calls, no voicemails, no missed cutoffs. Automated order cutoffs enforce your production schedule. Live in under 2 weeks.
Missing a next-day order cutoff costs you one full production run. That adds up fast across 40+ accounts.
Accounts call and leave voicemails after hours — and you're manually entering their orders the next morning.
Your cutoff time is 9pm, but accounts call at 11pm anyway and you feel obligated to accommodate them.
Planning production quantities requires guessing based on last week's patterns and spotty notes.
Updating seasonal menus means re-sending a PDF to every account and hoping they read it.
Orders are placed directly in your portal before cutoff. Your morning starts with a clean production sheet.
Order windows close automatically at your cutoff time. No exceptions, no awkward conversations.
Your portal generates a production-ready order summary by SKU — bake exactly what's been ordered.
Seasonal items publish to your portal instantly. Accounts see what's available the moment they log in.
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Before Wholesail, I was fielding calls until midnight and waking up to voicemails I had to decode into a production list. Now my cutoff enforces itself and I have a clean order sheet by 6am. I sleep again.
Practical guides for distribution operators. No fluff, no spam.
of bakery distributors report that missed order cutoffs are their top operational pain point
average time spent calling accounts each night to collect next-day orders
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.