Wholesail builds custom B2B ordering portals for apparel distributors, fashion wholesalers, and clothing importers. Boutiques and retailers browse your lookbook-style catalog and place orders directly — size/color matrix ordering, per-account minimums, and seasonal collection management built in. Live in under 2 weeks.
Boutique buyers make seasonal buying decisions fast. If your ordering process is slow, they buy elsewhere.
Buyers reply to lookbook emails with handwritten size breakdowns and you spend hours interpreting what they meant and entering it manually.
Every boutique has different minimum order requirements and terms, and your reps are enforcing them manually — or letting them slide.
Seasonal collection launches mean sending a new lookbook PDF to every account and following up to see if they saw it.
Backorders and allocation changes happen mid-season and you're calling accounts to update orders that have already been entered.
Buyers select sizes and colors in a clean matrix interface and submit the order directly. What they ordered is exactly what arrives.
Per-account minimums and payment terms are enforced at checkout. Buyers see their minimums clearly and can't place an order below them.
New seasonal collections publish to every active account's portal instantly. Buyers get notified and can order the same day.
Backorder status and available inventory update in real time. Accounts see current availability when they order and can choose alternatives.
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I used to get 40 emails after every lookbook drop — buyers replying with notes like 'medium in the blue, two of the tan.' Now they go into the portal, click their sizes, and submit. My order entry time is basically zero.
Practical guides for distribution operators. No fluff, no spam.
of boutique buyers report that complex size/color ordering is the top friction point with wholesale vendors
per order the average apparel rep spends reconciling email lookbook orders into a system
from your first call to a fully deployed, branded portal live for your clients
5 minutes. We review your answers before your call so every minute is spent on building your portal, not discovery.